Building A Brand From Scratch:
T3 Lining Supply
A Client Success Story
Services Provided
-
Gain a deeper understanding of what makes your brand tick and equip your team with a strategy to share your story in a new and powerful way.
-
From print collateral and website design to lead magnets, social content, and more, stand out from the crowd with visuals that support your brand and enhance your story.
-
Align your content with key business objectives, ensuring it has a clear purpose and goal, across all mediums.
-
Through meaningful, relevant, and engaging content, we help establish you and your business as thought leaders in your industry.
Founded in 2021, T3 Lining Supply is a drain cleaning and plumbing supply company servicing the CIPP (Cured-In-Place-Pipe) industry.
Today, with offices in Springfield, MO, and Cerritos, CA, the T3 team services plumbing companies nationwide with the latest trenchless tools and technical training their customers need to succeed.
Our Challenge
When the founders of T3 Lining Supply approached Clixable, their new business was nothing more than an idea on paper. They turned to Clixable to help them bring their brand to life and make a splash in the market.
Of course, launching a new business from scratch is no simple or easy task. And at the time, the company was nameless and looking to compete with established national players.
Our immediate tasks included developing a brand name and core messaging, followed by a brand identity, product logos, and business and sales collateral for networking and industry conferences.
And, of course, we needed to plant a flag in the digital landscape, which included domain registration, Google Business Profiles for each location, a social media strategy, online advertising, and a new website.
Our Solution
T3 recognized early on that for them to succeed, they would need a clear brand vision and sound execution to break through the noise of a very competitive market.
So, we aimed to capture the founders’ passion, drive, and industry knowledge and position them and the brand as the foremost authority in the Cured-In-Place-Pipe industry.
Logo Design & Supporting Marks
Business Collateral & Vehicle Wraps
Content Marketing
Once T3’s identity, foundational messaging, and marketing pieces were in place, it was time to turn our attention to brand building and awareness.
Beginning in December 2022 and every month since, the Clixable team researches, develops, and publishes multiple keyword-driven articles on the T3 website, with additional distribution on Facebook, Instagram, and LinkedIn.
And no, we do not use—nor do we recommend—using ChatGPT for this kind of content development.
Proven Results
After only a few weeks of intentional content marketing, T3 experienced first-page ranking on Google for many critical industry-related search terms.
Today, T3 continues to climb in search rankings month over month, driving an increasing amount of qualified traffic to their website, leading to key conversions such as catalog downloads and contact form submissions.
For example, in June 2023, organic search drove 81% of all product catalog downloads.
Year-over-Year Comparison of Website Users
Month-over-Month Progression of Organic Web Traffic in 2023
We’ll be honest, advertising (paying to get your message seen) can achieve similar results and often more quickly. However, in the long term, paying for brand awareness yields very little brand equity once an ad campaign is complete. It’s like renting vs. owning.
Investing in high-quality content optimized for search queries relevant to your target audience is one of the best ways to build a trustworthy and credible brand. It also establishes you and your business as industry thought leaders.
And the best part: published content works 24/7, 365 days a year. In other words, investing in a piece of content once generates web traffic and leads indefinitely.
No advertising campaign can deliver that kind of value.
Why Invest In Content?
Content drives your PR
Content fuels social media
Content energizes SEO
Content breeds content
Want to know more?
We’re confident that we can help bring clarity to your marketing, equip you to tell your story, and help you grow your business, just like we’re doing for T3 Lining Supply.